On the 24th of September, PIN-SME and UEAPME organised an event to showcase the success stories of three European ICT SMEs. The event, powered by Google, was a welcome opportunity to bridge enthusiastic national ICT entrepreneurs with EU ICT policy makers- ensuring the latter actually talked to ICT SMEs rather than about.

Simon Hampton from Google kick-started the event, stating the vital importance of internet for SMEs. Andrea Benassi, Secretary General of horizontal association of SMEs UEAPME took the floor to describe ICT as a “diamond sector” for SMEs, and the micro-enterprise mindset as the key to innovativeness in enterprise – even for larger companies.
Mrs. Joanna Drake, European Commission Director for the Promotion of SME’s competitiveness, directly addressed the entrepreneurs present in the meeting: “I’m addressing this message to you, ICT-SME entrepreneurs, business multipliers, and ICT professionals.”
Recognising ICT SMEs as essential ICT and e-skills enablers of the European industry, she continued: “Your role is instrumental in providing smart, easy-to-use, affordable technology and ensuring speedy, innovative action throughout the SME community.” “Joining forces and coordinating smart policy actions is the only way to achieve the breakthroughs needed (...).”

The first ICT SME to present its success story was Spreaker, from Italy. Mrs. Tonia Maffreo presented the company’s product, a “social web radio” combining the radio user experience with the social networks interactivity and content generation.
Mr. Thomas Einwaller, one of the founders of Austrian ICT SME Troii, presented the “time-tracking revolution”, the Timr software. The story of Troii is that of three university classmates who experienced the typical Large Enterprise environment software development, and dreamed of creating a product that would allow them to reach new customers around the world through the Internet. Their ambition was achieved through the creation of “Timr”, a “software as a service” time tracking tool available on multiple smart phone platforms; Troii now has clients all over the world.

Despite the formidable enabling opportunities that ICT and internet provided to his business, Mr.Einwaller noted that they were still facing legal and technical challenges, including discrepancies in access to bandwidth between regions and general uncertainty relating to tax laws outside the EU.
Mr. Juan Martinez Climent, CEO of Agroterra, also had a best practice example on how to efficiently tap into the enabling power of internet. Agroterra is an online agro-trading system allowing buyers and suppliers of agro-goods and services to shop and advertise for free: Mr. Mike Lee, who is running the UK version of the Spanish service, further explained that Agroterra lets clients sell their products without intermediary costs or commissions.
Agroterra has been present in Spain for 11 years, and in the UK since 2010; 3.9 million customers looking for agro-products pay 6.4 million visits per year to the website.

After those exciting success stories, Mr. Martin Prager took the floor as PIN-SME standards expert to list some tangible concerns of ICT SMEs that must be addressed at EU level, namely access to finance, tax harmonisation shortcomings that hampered the digital single market, and the policy providing the framework for the next-generation networks, which he warned was likely to support monopolistic structures. All in all, European policy now has to move beyond lip service for ICT SMEs.
The event ended on a practical workshop by Google on how to improve business visibility on internet in a few clicks.
For more information on Spreaker: http://www.spreaker.com/
For more information on Troii & Timr: http://troii.com , http://timr.com
For more information on Agroterra Spain and UK: http://www.agroterra.com , http://www.agroterra.co.uk